Cineplex Launches 1.50 Online Movie Ticket Booking Fee for New Revenue

Click here to read the full article.Canadian exhibitor Cineplex has joined its U.S. peers in introducing a surcharge for the convenience of booking movies online.With the exhibition sector facing a slow recovery from the pandemic, Cineplex patrons will be charged a 1.50 booking fee for movie ticket purchases using the company’s mobile app or website. The new online booking fee will not apply to tickets bought at theater box offices, ticketing kiosks or for food and drink purchases.“We are deeply committed to keeping movie-going as affordable as possible, while also looking to continue to improve on our guest experience. As one of Canada’s leading entertainment and media companies, we need to further invest and evolve our digital infrastructure, so we have implemented a booking fee of 1.50 for ticket purchases made online and on our mobile app,” Cineplex spokesperson Sarah Van Lange told The Hollywood Reporter on Wednesday in a statement. ...