Netflix Oscar Nominees Enjoy Massive Viewership Bump (Exclusive)

An Oscar nomination goes a long way when it comes to attracting new streaming viewers, new data from Netflix suggests.Notoriously guarded when it comes to sharing numbers, the content giant exclusively reveals to Variety that its 16 Oscars hopefuls enjoyed considerable viewership increases in the days following the March 15 announcement of the Academy Award nominations.The figures below — impacting a variety of originals including “Da 5 Bloods,” “Pieces of a Woman,” and “Mank” — represent an increase in the number of households that chose to watch a given film in the 7 days following the nominations, compared to the 7 days prior. These figures only accounted for first-time viewers of the films.David Fincher’s “Mank,” the leader of the Oscar pack with 10 nominations, saw a 702% increase in new viewers, the streamer said. The documentary short “A Love Song for Latasha,” a dreamlike biographical piece from Sophia Nahli Allison, saw a staggering 1802% increase in new viewers. ...