Sony Pictures Forms Film ‘Incubation Lab’ With Jeron Smith, CEO of Steph Curry’s Unanimous Media
Jeron Smith, CEO of Unanimous Media — the production company co-founded with NBA star Steph Curry — wants to broker film deals at Sony Pictures Entertainment with underrepresented talent, via a new joint venture.Smith and Spe have formed The Incubation Lab, which Smith describes as a “culture-forward content incubator.” Smith told Variety the goal of the project is to identify nontraditional storytellers, like athletes, musicians, designers, artists, and other influencers, and pair them with screenwriters and filmmakers to develop original intellectual property. Those will be pitched to Sony for movie development deals.“The demand for premium, resonant content has never been greater, yet despite their large platforms, some of the most creative minds don’t have access to the resources or the relationships needed to get projects made,” Smith said.Sanford Panitch, president of Sony Pictures Entertainment’s Motion Picture Group, said in a statement that the “mission of finding fresh ...